E-marketing
E-marketing is a broad term that relates to actions and strategies that aim at promoting and advertising websites. It also involves encouraging the potential clients to review the company's offer. It is done in several different ways:
- By traditional website positioning in search engines (such as Google)
- By ordering sponsored links in those search engines
- By optimizing(enhancing) the web site with special emphasis on visual style, functionality and content relevancy
- By banner campaigns
- By other means of communication with potential clients (e.g. newsletters, surveys, questionnaires etc.)
Search Engine Optimizing(SEO) a.k.a. Web positioning
Search Engine Optimizing(abbreviated SEO) concerns the use of different activities that result in positioning your website as high as possible in search engine results by implementing the certain keywords into your website.
SEO is by far the most effective way of website promotion. Its purpose is to raise the position of your Web site in search engine results, by optimizing your website in such a way that search bots(the ones used by search engines) can easily distinguish the content of your site and therefore find it more relevant to the user's inquiry. Thanks to such a marketing strategy you can significantly increase the number of visits to your web page! It results in an increased number of potential clients interested in the products or services you offer visiting your site.
How does it work?
Report to us with your website and suggest key phrases or specify the monthly budget. We will help and advise you in selecting keywords and phrases, and suggest certain changes in your website.
Effects
Our goal is to not only to get the top positions in search engines, but also to maintain the websites at those top positions throughout the duration of the contract - we achieve it through the use of safe and compatible with global standards methods of positioning.
How is it accounted for:
- We determine and address the key phrase site, which is to be positioned.
- We determine the cost of positioning your website.
- We sign a contract which can be terminated with one month.
- We perform website optimization for free and then we start our service.
- • At the request of the customer we can present periodical reports - it will allow you to analyze traffic on the page.
Our audit on your website means:
- assessing the quality and accuracy of HTML code
- identifying the strengths and weaknesses of the analyzed website (SWOT analysis)
- examining the site in terms of technical issues for proper indexing by search engines
- site analysis in terms of PR and competitiveness on the market
- optional adaptation to friendly URLs
Please provide us with the site, which is to be positioned, and a list of key phrases, so we can do estimate the cost of your webpage's positioning.
Remember!
When ordering our Web positioning service you have to bear in mind that this is not an immediate-effect procedure and you should not expect immediate results. Defence mechanisms of search engines, such as Google, are already so advanced that the websites using illicit methods of positioning are instantly detected and added to the black list. In this simple way any given domain can be sentenced to long-lasting exclusion from the search engine indexes. Of course, you can encounter announcements, which promise you SEO with immediate effect. It is wise to know, however, that such action poses a threat of being banned from the search engine database or the imposition of a filter that places the website in lower positions in search engines.
Wondering whether it is worth a try? Send us the name of your website and write what kind of budget are you willing to spend on its promotion - we'll tell you what we can do for you.
We invite you to a non-binding conversation.